Smart Fortwo
FOR

Advertising Agency, BBDO, turned to Psyop for a commercial pitch for the Smart Fortwo car brand in the German market.

Hoping to target young urbanites, the agency wanted to establish an anthem for the car model and its part-moniker: FOR. In short—it’s an attitude and way of living; it’s about being a pioneer.

These designs were my contribution to the pitch.

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“Being against something is easy.
But being FOR something is an attitude that turns your city into the most exciting place in the world.”

—Agency brief

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