Bank of America
Times Square Spectacular
Tasked with creating short animations to be shown in Times Square in New York City, Spontaneous approached me with this unique assignment.
The directive was to draw inspiration from the colors and forms of the multinational bank’s logomark to create a motion piece that could compete with the other stimuli found at The Crossroads of the World.
Titled Translucent, this is one of two spots I designed for the campaign.