Our Identity
Total Cereal, 2007
Did you know Total cereal has been around since the 1960's? Yessiree—and Saatchi & Saatchi wanted to remind the Baby Boomers of that while also appealing to those of us who didn't experience such groovy times.
Above: Styleframes from the pitch.
Left: Drawn sketch demonstrating cereal’s nutritional value.
© 2008 JJ Walker. All rights reserved.
